Royal Docks CrossFit

A responsive website with CMS integration for a new CrossFit Gym

Naturally Sassy - Healthy food recipe response website


The Brief

David Marshall came to me in need of a website for the imminent opening of his gym Royal Docks CrossFit in East London. Royal Docks CrossFit was honoured with being the 10,000th Global CrossFit Affiliate creating some publicity for the gym, therefore David needed an online presence to advertise and inform people further about the new gym.



The Process

As the gym was not open there weren't many resources to use so we decided the website should be simplistic and rely on a well thought out layout, typography and colours. David was keen for the website not to be too marketing focused, he wanted to create a more friendly and informative website that reflects RDCF's desire to build a community of positive and ambitious members.

The process began by researching styles that conveyed that message. We discussed and explored layouts before looking at the flow of content for each of the sites pages using wireframe sketches.


Royal Docks CrossFit Wireframes

Wireframe Sketches (above) were created to get an understanding od the placement of content

Once all the wireframes were agreed I created design visuals for three pages, including a mobile visual so David could see how it would adapt to fit a smaller screen. Doing so we had established a strong look and feel which could be carried across to the other pages. After a few modifications David happily signed these visuals off so the designs could be turned into a functional website integrating with the Perch CMS, which would give David the option to update his website going forward.



The Result

Royal Docks CrossFit

Responsive (above) - the website adapts to suit a range of screen sizes.

Royal Docks CrossFit couldn't be happier with the website Sarah produced! We wanted a clean, clutter-free and user-friendly website and that is exactly what we got!

David Marshall owner of Royal Docks Crossfit

Royal Docks Crossfit

Membership & Contact Pages


Royal Docks Crossfit

Gallery (above) - the gallery is setup to pull the latest images from the Royal Docks CrossFit Instagram account.


Sarah was always professional and quick to respond during the build process and always willing to go above and beyond if we ever had any questions or queries... I would not hesitate in recommending Sarah Evans Design in the future.

David Marshall owner of Royal Docks Crossfit

Visit the Royal Docks CrossFit Website



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I'm currently booking in projects to commence in April 2017.