Live A Nourishing Life is a delivery, cooking and teaching service for people living in and around Monaco. Their purpose is to make it easier to buy local organic plant based produce, and provide the tools and knowledge to cook it in a way that will ultimately benefit peoples wellbeing. A brand and website was required to advertise and sell their services. The website needed e-commerce functionality so customers could subscribe to 'The Bag' which is a weekly delivered bounty of seasonal produce sourced from local farms, and purchase PDF Ebook Guides.
We began by looking at how the Live a Nourishing Life brand should be represented. A modern feel which also symbolised the companies philosophy was desired. We agreed on a colour pallet of earthy tones and we'd experiment with both crisp and organic typography. We discussed ideas using an inspiration board to establish a path before any logo design concepts were created.
A number of logo concepts were devised (a selection above), before being developed into the final logo. We felt the final logo worked best in white positioned on top of photography, or a background colour.
With the branding established, it was time to start working on the website. We went back to the inspiration board looking at websites in depth within a similar sector, or at sites which had a style which we felt would work well.
The Website Inspiration Board (above)
The site was to contain high quality images and block colours as backgrounds to provide each page with defined sections and provide that wow factor.
Prior to starting any design visuals we agreed on a layout structure and where the content could sit on each page. I then created five design visuals using Sketch App for the Homepage, Buy it, Cook it, Live it, and About pages, along with a visual for the homepage appropriate for mobile screen size. Live a Nourishing Life provided professional photographs which were used in the hero area of the website, and as background images in sub sections of the pages.
During the build I paid close attention to making sure there was a smooth user-flow between the sites sections. The site is powered by Perch CMS, and integrated with FoxyCart to handle the cart and checkout process. This allows Live a Nourishing Life to update its content and control stock inventory.
"Being one of Sarah's overseas clients we worked our way through the build of my site with the help of the project management tool Basecamp. Sarah has a calm and very efficient way of working through a project. She is highly professional and very talented, she worked to my timeline and did a beautiful job of bringing my ideas to life. I will continue to work with Sarah and I strongly recommend Sarah to anyone!
Johanna Rossi, owner of Live a Nourishing Life
A beautiful website which works across multiple devices, using high quality images, typography and iconography to communicate the philosophy and sell its products.
Slide out shopping cart (above) - Once an item is added to the cart it will slide out on the right where the user can proceed to the checkout.
Our People Section (above) - A section of the About page giving a bio of each person which contribute to the running of the business.
Newsletter Signup (above) - the website is integrated with Mailchimp to capture mailing signups
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I'm currently booking in projects to commence from mid Feb 2019.